Organizers of an immersive art display around the work of Dutch painter Vincent Van Gogh knew from past experience that they’re not a traditional tenant for a commercial building.

“It takes awhile to explain to a landlord,” said John Zaller, executive producer of “Van Gogh: The Immersive Experience.”

“The term is shorter than normal. We were an anomaly to the traditional user profile,” Zaller said.

When Atlanta-based Exhibition Hub began looking to set up a site in Sacramento, a 30,000-square-foot industrial building in West Sacramento felt like a good fit. After they presented the concept to the owner, prolific building investor Ethan Conrad, it felt even better.

“I think this exhibit is awesome!” Conrad said in an email. “In addition, our hope is that this could be more of a long-term use in terms of having different exhibits.”

For at least the next six months, 31 15th St. is all about Van Gogh, though. The immersive experience starts with a 3-D representation of Van Gogh, followed by a virtual gallery of his entire works, an immersive 360-degree room where his best-known paintings are animated across walls, ceilings and floors; and a virtual-reality experience taking a user through a 19th century French village and seeing the scenes that inspired some of his paintings.

There’s also a drawing room for people to color a Van Gogh painting or draw one of their own, and a gift shop.

Zaller said the building itself was a good fit, but there were other considerations. On the positive side, the building is close to freeways, and fronts onto Jefferson Boulevard, one of the busiest thoroughfares in West Sacramento.

But the building has limited parking, for an exhibit that could draw hundreds if not thousands of people a day. To solve that, Exhibition Hub created a valet parking program that uses lots nearby, including a church across 15th Street.

Conrad said the company also made tenant improvements, which Zaller said included upgraded bathrooms and a better air conditioning system. Before the Van Gogh exhibit came in, the most recent building tenant was an unsuccessful gym, he said.

The exhibit, which opened in late June, will be in West Sacramento for at least six months. But in other cities, the immersive Van Gogh exhibit stayed popular enough for lease extensions of months or even years, Zaller said.

That’s not surprising when you take into account that Van Gogh’s actual paintings are scattered across museums and collections across the globe; even the Van Gogh Museum in Amsterdam doesn’t have some of the best-known works, Zaller said.

“I was excited by the location, a five-minute drive across the river from Downtown Sacramento,” he said. “A hundred thousand people will be drawn to this part of town.”