More Than a Lease: How Strong Partnerships Help Businesses Grow
Inside Pickleball Kingdom’s Experience with Ethan Conrad Properties
Finding the Right Location Is Just the Beginning
Opening a new business requires more than finding an available space. Business owners need the right location, knowledgeable professionals to guide them through the leasing process, and a team that continues to support them long after opening day.
For Pickleball Kingdom co-owners Parminder Saini and Komal Saini, their experience with Ethan Conrad Properties became more than a commercial lease—it became the beginning of a long-term partnership built on trust, communication, and shared success.
QUOTE #1
“This was the prime location that we wanted” – Parminder Saini – Co Owner Pickleball Kingdom Roseville
Working Through Every Step Together
Every commercial real estate transaction presents unique questions and challenges. Whether navigating lease negotiations, coordinating construction, or preparing for opening day, having an experienced team can make all the difference.
Throughout the process, Ethan Conrad Properties worked closely with Pickleball Kingdom, providing answers, guidance, and support whenever obstacles arose. Rather than simply completing a transaction, the focus remained on helping the business succeed from day one.
This collaborative approach reflects one of Ethan Conrad Properties’ core values: building relationships that extend far beyond signing a lease.
QUOTE #2
“They’ve been on top of every hurdle that we had seen” – Komal Saini – Co Owner Pickleball Kingdom Roseville
Support Doesn’t End After Move-In
One of the most important aspects of a successful landlord-tenant relationship begins after the doors open.
With dedicated Property Management and Facilities teams, Ethan Conrad Properties remains available to tenants whenever maintenance, operational needs, or property improvements arise. Responsive communication and ongoing support allow business owners to focus on serving their customers while knowing their property team is ready when needed.
For growing businesses, that level of service creates confidence and peace of mind.
QUOTE #3
“We have nothing but great reviews for ECP” – Komal Saini – Co Owner Pickleball Kingdom Roseville
Building Long-Term Partnerships
Perhaps the strongest takeaway from the conversation came when Parminder discussed the future.
Rather than viewing Ethan Conrad Properties as simply a landlord, he spoke about expanding with the company as a trusted partner.
That sentiment represents what Ethan Conrad Properties strives to achieve with every tenant: creating relationships that grow alongside the businesses they serve. As companies expand into new markets or open additional locations, having a trusted real estate partner helps make that growth possible.
FEATURE QUOTE
“Especially now that we have a good working relationship, we know how the lease structure is going to work, we are looking forward to working with them” – Parminder Saini – Co Owner Pickleball Kingdom Roseville
Growing Businesses Strengthen Communities
Every successful business contributes to the communities it serves by creating jobs, providing new experiences, and investing in local neighborhoods.
Pickleball Kingdom’s growth represents more than another lease, it reflects the type of partnership that strengthens shopping centers, supports local economies, and creates lasting value for everyone involved.
At Ethan Conrad Properties, helping businesses succeed means helping communities thrive.
About Ethan Conrad Properties
For more than three decades, Ethan Conrad Properties has been one of Northern California’s leading commercial real estate companies, owning and managing more than 12 million square feet of office, retail, industrial, and mixed-use properties throughout the Greater Sacramento region, Central Valley, and Northern Nevada.
Through its fully integrated platform, including brokerage, property management, construction, and facilities management, Ethan Conrad Properties delivers comprehensive solutions that help businesses find the right space, operate efficiently, and grow with confidence.
Whether you’re opening your first location or planning your next expansion, our experienced team is committed to building partnerships that last.
Contact Ethan Conrad Properties
Ethan Conrad Properties
750 University Avenue
Sacramento, CA 95825
Phone: (916) 779-1000
Website: ethanconrad.com
