Fitness studio owner chooses Roseville for second location

A workout that’s gotten buzz in Hollywood circles is coming to Roseville.

The locally owned InstaPhysique fitness studio is among the changes planned for a retail center that real estate investor Ethan Conrad acquired last month.

InstaPhysique will fill 2,125 square feet in Eureka Ridge Plaza on Eureka Road in Roseville. Owner Amy Brown hopes to open the location in early November. This is the second location for the business, which debuted with a site on Fair Oaks Boulevard near Fulton Avenue last year.

It will be the second fitness-related tenant in the Roseville center, joining Zuda Yoga.

InstaPhysique uses Megaformer machines to tone and sculpt clients’ muscles. Brown said the machines, which emphasize resistance and counter-resistance, cost more than $11,000 each (with accessories). She’s self-financing the Roseville location, which will have room for more machines than are currently offered.

Brown said the new location was a natural step, as sessions often fill quickly at the existing site, which has more than 55 small group classes each week. Even with that many options, clients can still land on waitlists.

“It was time to expand and I’d been looking at space in Roseville for months,” Brown said in an email.

The exercise method, based on exercises designed by Sebastien Lagree, has some celebrity appeal. Lagree’s workouts have reportedly been used by celebrities such as Kim Kardashian and Jennifer Aniston. InstaPhysique is a Lagree Fitness studio.

“Our class is 40 minutes, but during that time you get your cardio, strength and endurance training and your balance and flexibility training in one really intense but safe and effective workout,” Brown said.

Prices for classes at the existing location vary, ranging from $12 for a first-time class to $380 for a 20-class series.

Another new addition to Eureka Ridge Plaza is also eyeing a November opening. The approximately 3,700-square-foot Scavolini store will sell high-end cabinetry and appliances, and offer general contracting services.

Eureka Ridge Plaza is 100 percent occupied, according to Conrad, who bought the 37,000-square-foot retail property for about $10.3 million. Other tenants in the center include Sienna restaurant, Beach Hut Deli and Edible Arrangements.

Space could soon be available for a new tenant, though.

A 1,724-square-foot spot currently occupied by Yve’s Lingerie in Eureka Ridge is available with 30 days’ notice, according to a leasing plan for the center. In a July 18 Facebook post, the lingerie business announced it’s moving to Granite Bay.

The center at 1470-1490 Eureka Road was part of failed developer Abe Alizadeh’s former empire.