Nearly a dozen new businesses may move into Natomas as part of the Natomas Fountains retail center.



  • Natomas Fountains could break ground by spring 2017.
  • Retail center would bring nearly a dozen new tenants.
  • Project goes before Sacramento Planning and Design Commission Thursday.

The proposed project goes before the Sacramento Planning and Design Commission Thursday for a recommendation before it can go to the Sacramento City Council for a vote.

Developer Ethan Conrad said the shopping center will not be an extension of the Fountains at Roseville, but the retail concept is somewhat similar.

The project is slated to go on 12 acres of undeveloped land near Truxel Road and Gateway Park Boulevard next to an existing shopping center.

“It’s a perfect infill location. It’s in the highest traffic intersection in Natomas, (and) it’s filling out an existing center that was one-third built,” Conrad said. “There’s a pretty high demand for retail in good locations where office is pretty high vacancy.”

After 11 years in business, the owner of Visage Salon is ready for some new neighbors, especially with the vacancy of Sleep Train Arena.


Pull Architecture, Inc.

Rendering of proposed Natomas Fountains

“We were hoping that something big is going to be in Natomas because it’s time. We’re close to downtown. This is a prime location,” Visage salon owner Cindy Gavrilov said.

“Finally, after all the settlements and levee deals, this and that, I’m finally happy that this is going to happen,” former Natomas resident Deshawn Robertson said.

Natomas Fountains is just one of many retail, residential or commercial projects in the Natomas area. According to the Sacramento Planning and Design Commission, 12 projects are in progress — and two have been approved so far.

“It’ll be nice to have more options than Walmart,” Natomas resident Amanda Self said.

“There’s a lot of good people who live out here, and they want to support our community,” Visage Salon employee Liz Khoustekian said.

Conrad said he is working on bringing in businesses that would be new to the Sacramento area. Construction could begin this spring.

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