El Super Signs 52,529 SF Lease at Florin Towne Centre — A Major Catalyst for South Sacramento Retail Growth


A Landmark Lease for Ethan Conrad Properties

Ethan Conrad Properties is proud to announce the signing of a new 52,529-square-foot lease with El Super at Florin Towne Centre in Sacramento, California. The lease covers a significant portion of the former Sears building at 5901 Florin Road and represents a major win for both the center and the South Sacramento retail market.

This new El Super location will be the largest and nicest Hispanic grocery store in the entire four-county area, offering an elevated shopping experience that will bring fresh energy, foot traffic, and economic growth to the region.


The Largest Lease of the Year for ECP

This deal is not only transformative for Florin Towne Centre but also stands as the largest lease completed year-to-date by Ethan Conrad Properties — and is expected to remain the biggest of the year.

With a 15-year lease term, this transaction reinforces El Super’s long-term commitment to the Sacramento area and highlights ECP’s continued success in repositioning key regional assets to meet today’s retail demand.


A Catalyst for Continued Growth

The addition of El Super will serve as a major catalyst for ongoing redevelopment efforts and new leasing activity at Florin Towne Centre. With a growing mix of national and regional tenants, the center continues to solidify its position as one of South Sacramento’s most active and desirable retail destinations.

“Deals like this don’t just fill space — they drive energy,” said the ECP Leasing Team. “El Super’s presence will attract even more retailers, restaurants, and services to the area, creating a strong synergy for both the community and existing tenants.”

This lease also represents the largest deal signed by Ethan Conrad Properties year-to-date and is projected to remain one of the biggest retail leases in the Sacramento region for 2025.


Driving Momentum at Florin Towne Centre

Florin Towne Centre has long been a cornerstone of South Sacramento’s retail landscape, and the addition of El Super marks the next phase in its revitalization.

This lease underscores ECP’s ongoing investment in retail redevelopment and community-driven leasing, helping to attract new tenants and bring renewed energy to a key regional center. With its prime location and strong demographic base, Florin Towne Centre continues to evolve as a thriving hub for shopping, dining, and local business growth.


Ethan Conrad Properties: Investing in Growth and Community

At Ethan Conrad Properties, we’re dedicated to transforming spaces into opportunities — and the El Super lease at Florin Towne Centre is a perfect example of that mission in action.

As one of Northern California’s largest and fastest-growing commercial real estate firms, we remain focused on driving retail growth, tenant success, and community investment across the region. Each new lease strengthens not only our portfolio but the communities we serve.


About El Super

El Super is a leading Hispanic grocery chain offering high-quality products, fresh produce, and authentic food experiences tailored to the communities it serves. With stores across California, Arizona, Nevada, New Mexico, and Texas, El Super continues to expand its presence in key markets.

Its new location at Florin Towne Centre reflects both the strength of Sacramento’s retail market and the growing demand for diverse, community-oriented shopping experiences.


About Ethan Conrad Properties

With over 11.9 million square feet of commercial real estate across Northern California, Ethan Conrad Properties continues to redefine what it means to invest in community and growth. Our mission is simple — to deliver results, create opportunity, and build lasting partnerships through every property we touch.